If your business could use more local reach, have you considered sponsoring a team or event? It’s true that conventional approaches to advertising can put you in front of your audience in a number of different ways, but sponsorship does so much more than that. In fact, supporting an event, a good cause, or perhaps an amateur sports team holds the power to place your branding at the heart of your community—letting your audience know what you stand for and care about.
Savvy businesses soon see the connection between sponsorship and marketing in a world that sees consumers value authenticity more than ever. Anyone trying to propel their brand will be busy trying to convey qualities such as personality and values through their marketing, but it’s easy to forget that actions speak louder than words! By getting behind something that you believe in and that your customer base believes in, you can ensure an alignment that forges brand loyalty, viral reach, and more!
Sponsorship Isn’t Only For Big Business
Many smaller business owners imagine than sponsorship marketing is something that only big businesses do—those with a big budget to slosh around! But, in reality, sponsoring a team or event doesn’t have to break the band. Often, it is the most personal and community-based gestures that mean the most.
For example, you could show your support locally by providing printed sportswear for a team of young athletes in your community, featuring not only their team name, but also your business name and logo. You could provide fun printed t-shirts and sandwiches for a recycling initiative in your town, or you could give out branded water bottles at the next charity 5K race. The choice is entirely yours!
Marketing and Sponsorship: What’s The Return on Investment?
If you’re sponsoring an event or a team, you’ll no doubt be happy to generate some goodwill, but what else is in it for your business? Happily, there’s a lot to gain! Here are a few of the rewards:
Generating media coverage
Local events, competitions, and initiatives often draw attention from the media, providing a fantastic opportunity for your business to earn wide-spread exposure.
Sculpting brand identity
Sponsoring a team or event is a great way to let your audience know that you care about what they care about. This can cement a positive and lasting association with your brand.
Increasing your reach
Being smart about the events or teams you choose to sponsor means making sure the sponsorship in question shares the same audience as your niche product or service. When the right people spot you, you’ll be driving sales in the process.
Standing out from the competition
Your competitor might have a bigger advertising budget than you, but by getting directly involved with your community, you can still make sure its your brand people remember, and not theirs!
As you can see, there’s real power in sponsoring an event or team. Custom apparel, printed sportswear, or customized promotional products all serve as affordable options for getting your marketing message out there—and when they are part of a sponsorship initiative, you can expect your message to fly! K Factory is here to meet all of your sponsorship apparel needs, and we’re always happy to advise if you’d like help developing your design. Contact our team to find out more.
