Have you ever wondered how big-name brands do such a great job of getting in our heads? It isn’t just that Coco-Cola makes the most thirst-quenching beverages or that Nike manufactures the best sports shoes. A big part of our ability to immediately recall these names can be traced to their mastery of how to grow brand awareness.
Of course, we smaller fish can’t harness quite the same tactics as the most iconic enterprises in the world. But while the holiday campaigns and brand partnerships showcased by Coca-Cola and Nike might be well beyond most budgets, the powerful reach that comes with building brand awareness can still be accessed and scaled with a little ingenuity and know-how.
What Is Brand Awareness?
Brand awareness simply describes how familiar consumers are with a brand and its offering. Vitally, when brand awareness is strong, an audience will quickly recognize and recall a brand based on its logo, slogan, or colours—and ideally, think of it first whenever they have a related need or want to make a recommendation to a friend.
All in all, getting to grips with how to build brand awareness is a brilliant way to place your brand in front of new customers while also ensuring that it stays fresh in the minds of existing customers. With enough positive reinforcement, brand awareness can ultimately become a brand authority, forging unbreakable customer loyalty and a reputation that reaches even further than your local or digital campaigns.
Ideas to Help You Kick-Start Building Brand Awareness in 2023
When it comes to building brand awareness, consistency is key. To maximise recall and recognition, it is important to pick out a great logo, signature colour scheme, and brand voice that you can stick to. With that accounted for, here are some creative ideas that you can explore as you figure out how to build brand awareness in the best way for your unique enterprise.
Send Cool Promotional Items Out Into the World
Have you ever needed to find the number of a local business or contractor and remembered that they gave you a neat pen with their contact information printed on the side of it? This is perhaps the most classic commercial, promotional item. However, these days there are so many more exciting promotional product options to choose from, providing endless opportunities to ensure that your customers carry your brand with them always.
Get Involved In Your Community
Frequently, the niche audience of any given business intersects with a wider community, and here we find a valuable in-road for building brand awareness. Whether the people your product or service caters to are local or reached online, actively engaging in everything that gels them together—even beyond the scope of your brand itself—is an amazing way to become a part of that community’s essential fabric.
Create Custom Apparel That Your Team and Customers Will Love
Speaking of connecting with your people, why not create custom apparel that they’ll enjoy wearing while also extending your brand awareness further? From branded workwear, for your employees to bespoke and branded apparel for loyal customers, getting your logo out into the world couldn’t be easier.
Sponsor a Local Event or Sports Team
Another powerful way to boost brand awareness and even tap into new audiences is to sponsor local events and sports teams. The presence of your branding on a beloved team’s custom sports apparel or a new association between your business and the most exciting events in town will definitely give you a fresh brand awareness foothold.
Connect on Social Media and Understand Your Audience Better
Of course, another great way to keep brand awareness strong is to always be a part of the conversation. Social media is an amazing space within which to achieve this, as you can respond to customer queries and seek feedback in real-time.
Don’t forget, too, that social media is ideal for running promotions and even competitions that can be rewarded with branded goods. Now, that’s a one-two punch of brand awareness!
Are you ready to take your brand awareness to the next level with custom products and apparel from K-Factory? We’re always here to help, so reach out if you’d like advice on branded goods for building brand awareness. We’re only a phone call or message away!
