Did you know that when you choose your employees’ brilliant branded workwear, you’re doing much more than creating a lasting impression with your customers? Thanks to a pretty funky phenomena called ‘enclothed cognition,’ it turns out that you have the power to change how your team feels and performs simply by changing its look!
For brands like yours, this is great news, because it means that when you get your team uniforms on point, you can move mountains when it comes to boosting performance, enhancing employee well-being, fostering epic teamwork, and much more.
So, how can you harness the power of enclothed cognition to supercharge your company and its workforce? Read on as we explore how to really get the most out of branded work apparel on the road to business success.
Dress to Impress Within Your Market Niche
Within the world of enterprise, we hear all kinds of catchy phrases, like “believe it to achieve it,” and “fake it ’till you make it.” In reality, it is much easier to get into the mindset you need to do the job well when you feel as if you look the part!
Enclothed cognition tells us that the branded clothing that you put your team in will ultimately affect their behaviour, confidence, mood, and attitude, which are all key factors when it comes to fuelling great work performance.
So if you want your employees to do an incredible job representing your fresh and energetic brand, then their printed or embroidered work clothing should reflect that. However, if your goal is to create a refined and formal customer experience, putting your team in smart corporate or hospitality wear will help them make that vision a reality.
Consult Your Team When Choosing Your Branded Uniforms
Taking the idea of enclothed cognition further, a recent study demonstrated not only that what people wear impacts their mindset and capability at work, but also that how they perceive their outfit makes a difference too. This makes it an excellent idea to listen to your staff when considering your brand’s next workwear reinvention.
In consulting your team, you can gain their perspective on the practical aspects of their branded uniforms such as fit, seasonal comfort, durability, and ease of care. You can also ask them to weigh in on the right look to present to your customer base—and when you combine the data you gather from your team with your own understanding of your audience and market, you can really strike gold with brilliant branded workwear!
Create a Consistent Impression With Branded Workwear from K-Factory
If you put in all the groundwork to make the most of enclothed cognition and the impact that fantastic branded uniforms can have on both employee and customer experiences, you’ll want to make sure that the results have longevity.
In this regard, partnering with a trusted expert custom clothing company like K-Factory will ensure that you can maintain your new brand aesthetic to an exacting standard. We carry only the highest quality of fully customisable workwear and offer state-of-the-art printing and embroidery options to ensure that your branding will always be seen at its best.
If you’d like to know more about how K-Factory can help you give your employees an edge with branded workwear, be sure to explore our extensive online clothing catalogue or reach out to our team to discuss your needs today!
