If you’ve been wondering whether embracing your inner eco-warrior might help or hinder your business, it’s time to wonder no more! According to the latest research, consumers worldwide really dialled up their interest in sustainability over the course of the pandemic. So much so that these days, 92% of customers are more likely to trust a brand they can see is environmentally or socially conscious.
The great news is that this marks a green light for entrepreneurs everywhere to embrace their earth-friendly inclinations with confidence. However, the expectations of audiences extend beyond the products that they will ultimately buy. In fact, 81% of people globally expect businesses to be environmentally conscious in all of their advertising and marketing activities.
As you can imagine, this expectation encompasses not only your digital and print marketing but also the customised clothing that your teams wear every day.
Branded uniforms represent a fantastic marketing opportunity to boost audience awareness by transforming employees into walking billboards for your business. However, by taking that workwear organic and being loud and proud about it, you can simultaneously enhance your eco-credentials and safeguard the health and happiness of your team. Sound good? Then read on!
How Organic Branded Clothing Benefits Your Team
According to a report from Time, roughly 70% of employees and job seekers say a focus on sustainability makes an employer more appealing. If that’s the case, it’s a safe bet that investing in organic branded clothing for your team uniforms will be a hit when it comes to attracting and retaining the best and brightest talent.
The lower Co2 footprint and reduced use of pesticides, synthetic dyes, and water resources in organic fabric production are also sure to provide you and your team with welcome peace of mind. So, if you want to make sustainability a central facet of your brand values, consider a stylish and ethical uniform upgrade with a little help from K-Factory!
How Organic Branded Clothing Benefits Your Customers
Modern consumers care more than ever about how closely their earth-centric values are matched by the brands they shop from. In fact, alongside sustainability, they also want to know how much the companies whose goods and services they covet prioritise things like community service and equity.
The best way to communicate to customers that yours is a brand they can trust is to walk the walk every day and share the journey of your company’s evolution. This is sure to help your audience connect more meaningfully and memorably with your business, making it much more likely they’ll return to your offering again and again.
Meanwhile, the fantastic quality to be found among the high-calibre apparel in our incredible and customisable organic clothing range means that your investment in greener workwear will be rewarded. Alongside a clean and green conscience, you can also expect outstanding longevity from your new organic branded clothing. If that sounds like a win-win proposal, reach out to our team today so we can help you showcase an industry-leading sustainability mindset!
