Did you know that brand values have never been more important to consumers? Recent research from Google revealed that 82% of shoppers prefer that their go-to brands mirror their personal values, which represents a hefty market share! This makes it absolutely essential to consider how you communicate your brand values to your audience, and choosing the right workwear for your team is a great place to start.
Making this factor all the more mighty, according to Forbes, consumers form an impression of the professionals they encounter within the first 7 seconds of any interaction. This means that when workwear and company values are in alignment, your company has already taken care of a lot of the heavy lifting.
So, how exactly do you ensure that your branded workwear makes the right impression? Read on as we explore some of the ways that branded workwear can be used to build authority, trust, and a sense of connection with your unique customer base.
Choosing Work Uniforms That Reflect Your Brand Values
When you leverage amazing digital marketing, stylish work uniforms, and more to place your brand in front of consumers, you go a long way towards building brand recognition and recall. But did you know that you are also shaping brand perception when you launch these key touchpoints out into the world?
The way that your brand is perceived will dictate whether people feel that it’s the perfect fit for them, which makes the right messaging a must. Not only will a great logo, eye-catching font, and clever slogan grab attention, but overall presentation will tell a story too.
For example, if your brand is aspirational and aims to cater to a higher-end calibre of customer, customised Oxford shirts or polo shirts embroidered with your company logo may suit your brand image perfectly. However, if your business is a bold and youthful startup, then trendy screen-printed t-shirts and sweatshirts could help your team make the right impression whenever they meet with clients.
Sustainable Workwear for Eco-Conscious Businesses
Recent research reveals that 78% of consumers feel that sustainability is important, so why not let your team’s workwear reflect the importance your company places on earth-friendly practices?
Choosing workwear that reflects these kinds of brand values has never been easier, and of course, K Factory has you covered with a comprehensive range of organic workwear options. We couldn’t be more proud to collaborate with companies on an eco-friendly mission, so if you’d like to explore organic workwear for your employees, be sure to get in touch!
Let Your Custom Workwear Tell Your Brand Values Story
The right branded workwear can really set the tone for company culture, inspiring teamwork and fostering a sense of shared identity and mission. Simultaneously, a team that really looks the part will serve as a walking advertisement for what your business is all about, whether the intended vibe is creative-casual or formal-chic.
From corporate clothing to hospitality uniforms; from non-profit apparel to outdoor job-site workwear: K Factory offers an extensive and fully customisable selection of work clothing options to help you communicate your brand values loud and proud. To discuss your company’s needs, don’t hesitate to reach out to our team today!
