Embroidery vs. Screen Printing: Which Is A Better Fit For Your Corporate Workwear?
When investing in beautiful and brand new uniforms for your hardworking team, you’re going to want to make sure every element is perfect. The branded workwear in question is going to create a powerful first impression of your business while ensuring both the comfort and sense of identity that your employees experience every day. With all of that in mind, making the right choice between embroidery or screen printing is bound to feel important. The questions remain, what makes these two methods of application distinct? Is embroidery or screen printing better for your unique business goals? Read on to discover our guide to finding your ideal answers!
Pin Pointing Your Brand Personality
The digital age has taught us a lot about how quickly we all make judgments. If internet users require a mere fraction of a second to decide if they are attracted to an online brand or not, then it stands to reason that we should be placing a good amount of emphasis on brand identity in the real world too! Your choice of branded uniform is one of the powerful resources in your toolkit when it comes to curating an enticing brand identity. The key to this is considering the personality that you want to convey.
When it comes to choosing embroidery or screen printing to assist you in sharing that vital brand message, there is some nuance involved. Embroidery can be fantastic for creating a sophisticated impression on smart corporate workwear. It can also demonstrate power and authority—think of every embroidered sports team shirt you ever encountered. Screen printing, in contrast, is fantastic for conveying contemporary or casual energy. Of course, the logo or design in question is going to play a big role in building personality, making each decision unique. However, the concept of personality is a great one to focus on when choosing your approach!
Thinking About Clothing Types and Daily Use
Because of the different ways in which embroidery or screen printing are applied, each can be better suited to certain types of clothing. Lightweight and flexible screen prints are ideal for t-shirts and hoodies, and also offer an optimal solution for larger designs—for example, brands who want a full back print on their teams’ workshirts. In contrast, embroidery hangs a little heavier on fabric, making it ideal for garments such as polos, outerwear, and baseball caps, or smaller designs on lighter fabrics. Embroidery does boast the unique features of creating a three-dimensional impression, while also catching the light.
While quality screen printing offers excellent longevity, it can be a little more vulnerable to wear and tear over time. Embroidery tends to be very durable, and able to withstand an active working day while still looking polished and professional. Thanks to modern embroidery techniques, embroidered logos and designs can also be applied in otherwise hard-to-reach garment areas, such as on shoulders and sleeves.
Screen Printing or Embroidery Value Assessment
Is embroidery or screen printing better for your business in terms of value? It’s tricky to make a cost comparison between these two approaches, simply because the scale of each design, the garment types used, and the size of the workwear order will each impact pricing. It can be helpful to know that a broader palette increases the costs of screen printing, but not of embroidery. This is because in screen printing, each colour layer requires a new mesh and a separate application.
Fundamentally, when weighing up the value proposition of embroidery or screen printing for your branded uniforms, reaching out to your trusted workwear supplier for advice is always the best option. The K Factory team is always ready to assist, so contact us today to discuss your specific needs!
